Any publicity is good publicity, according Sony Pictures Chairman Tom Rothman.
Sony’s Ghostbusters reboot has been relentlessly trolled on the Internet, resulting in the most disliked movie trailer of all time. Speaking with The Hollywood Reporter (via Yahoo Movies), Rothman claimed that this isn’t at all a bad thing.
“It’s the greatest thing that ever happened,” the Sony boss said. “Are you kidding me? We’re in the national debate, thank you. Can we please get some more haters to say stupid things?”
Rothman went on to say, “you can feel the momentum of the movie. We had a thing last week where Bill Murray, who had just seen the movie, came out and said how great it was. You just could feel the cultural excitement.”
It will be interesting to see if the controversy and fan-hate will actually attract audiences to the Ghostbusters reboot. Bad word of mouth certainly didn’t help Sony’s Spider-Man reboot franchise, which resulted in Marvel coming to the rescue. The film’s success will all likely depend on whether or not it’s any good. We’ll find out when Ghostbusters hits theaters on July 15.
Until then, check out our feature on Why We Should Give Ghostbusters a Chance.