Did Thanksgiving weekend save Justice League?

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As expected, Disney and Pixar’s Coco climbed to the top of the box office over Thanksgiving weekend while Justice League dropped to #2 domestically. After a disappointing opening weekend of only $93.8 million, did the holiday weekend help the DCEU crossover bounce back?

Give Sad Affleck something to be thankful for.

According to Box Office Mojo, the film grossed an estimated $40.7 million over three days and $59.6 million within five days. On the plus side, the film only dipped about 56.6%, which isn’t as bad as the second weekends for Batman v Superman or Suicide Squad. Of course the latter films also had much stronger openings and exceeded $200 million domestically by this point. Justice League, meanwhile, has made an estimated $171.5 in North America and $481.3 worldwide.

Forbes has noted that between the film’s massive production budget and marketing campaign, Justice League cost Warner Bros. roughly $600 million. At this rate, the film could lose the studio somewhere between $50 million and $100 million by the end of its theatrical run. Granted, there are other factors to consider, such as merchandise sales and how the film will perform on home media. In comparison to something like Wonder Woman, though, Justice League is bound to go down as a financial disappointment, as well as a lesson to all studios that think they can make a billion dollars by just copying The Avengers.

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About Nick Spake

Nick Spake has been working as an entertainment writer for the past ten years, but he's been a lover of film ever since seeing the opening sequence of The Lion King. Movies are more than just escapism to Nick, they're a crucial part of our society that shape who we are. He now serves as the Features Editor at Flickreel and author of its regular column, 'Nick Flicks'.

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