Paramount Pictures’ online campaign for Ghost in the Shell has gone viral for the wrong reasons. The film has been criticized by many for its whitewashing with the casting of Scarlett Johansson as The Major.
Paramount set up the website IAmMajor.me which allows users to upload photos of themselves along with a caption. However, the campaign looks to have backfired as fans used the meme generator to voice their anger at not casting a Japanese actor as The Major. Check them out below:
— ⛄MisterPoliceClint⛄ (@Cinemacreep) March 14, 2017
— Shabeelnaagood (@4iizumi) March 14, 2017
im bored so i made some memes in the ghost in the shell website pic.twitter.com/dqhDiYVZo2
— bee (@shellheads) March 12, 2017
— The Answer-Man ? (@ebonstorm) March 13, 2017
— V. Complex (@ValerieComplex) March 11, 2017
— NaiFu (@NaiFuToo) March 13, 2017
Johansson recently spoke to Marie Claire about the controversy surrounding her casting in the role:
“Diversity is important in Hollywood, and I would never want to feel like I was playing a character that was offensive.” she said.
Ghost in the Shell is based on the Japanese manga of the same name and hits screens on March 31.