Disney’s live-action adaptation of Beauty and the Beast is just under a year away, but the film has already broken a record. Well, the film’s teaser broke a record at least.
According to Disney (via The Hollywood Reporter), the teaser trailer accumulated 91.8 million views in its first 24 hour. Beauty and the Beast now holds the record for the most first day trailer views ever. The previous record holder was Star Wars: The Force Awakens, which gained 88 million views with its teaser trailer.
Meanwhile, the trailer for Captain America: Civil War sits in third place with 61 million views, the second Force Awakens teaser follows with 55 million, and Avengers: Age of Ultron is fifth with 34 million.
Directed by Bill Condon, Beauty and the Beast opens on March 17, 2017 with Emma Watson as Belle. If YouTube views are any indication, this tale as old as time is bound to break box office records too.