The Emoji Movie has made a major marketing mistake by spoofing powerful drama The Handmaid’s Tale. The upcoming kids animated film posted a tweet which featured an emoji wearing a handmaid’s robe and hat with the title “A Smartphone Original: The Emoji’s Tale.” It was also captioned with “Blessed be the Emoji.”
The tweet has since been deleted, but was online for a couple of days and therefore screen-grabbed by many, see it for yourself below:
— eve peyser (@evepeyser) July 24, 2017
Unsurprisingly, many have reacted to the controversial post, calling it “tasteless” and “awful”:
wait do emojis do that gross rape ritual or did the marketing team not think this through
— jkr (@jonnyricers) July 24, 2017
My husband on the Emoji Movie and that awful Handmaid's Tale tweet. (Sharing with permission.) pic.twitter.com/XrdIoS541p
— Tomris Laffly (@TomiLaffly) July 24, 2017
This is really tasteless.
— ella dawson (@brosandprose) July 24, 2017
Delete your account.
— BCC (@ByCommonConsent) July 24, 2017
Do scheindlers list next
— Jeremy Wein (@thismyshow) July 24, 2017
Oh you've got jokes on the subjugation, rape and societal betrayal of women! Can't wait to take my kids!
— Kirsten (@KikiHavens) July 24, 2017
Sony’s Marketing team is yet to comment on the matter but expect an official apology soon. The Emoji Movie hits theaters on July 28th.