Chloë Grace Moretz “appalled” by Snow White ad

Chloë Grace Moretz is “appalled and angry” over the ad campaign for her upcoming Snow White movie, Red Shoes and the 7 Dwarfs.

Billboards were spotted in Cannes last week for the kids’ animation film, and many have complained over the insulting slogan and body-shaming artwork. Check it out below:

How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly? ??@ChloeGMoretz pic.twitter.com/PVhgwluGTM

— Tess H?lliday (@Tess_Holliday) May 30, 2017

Moretz, who voices Snow White in the movie, was quick to respond, showing her disapproval for the “appalling” ad on Twitter:

I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn't approved by me or my team

— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017

Pls know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety https://t.co/IOIXYZTc3g

— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017

The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control https://t.co/HZP2ydPCAX

— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017

It has to be one of the worst marketing gaffes of recent times and the studio behind it, Locus Corp, have apologized:

“Locus Corporation wishes to apologize regarding the first elements of our marketing campaign which we realize has had the opposite effect from that which was intended. That advertising campaign is being terminated

“Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasising the importance of inner beauty. We appreciate and are grateful for the constructive criticism of those who brought this to our attention.

“We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film, none of whom had any involvement with creating or approving the now discontinued advertising campaign.” the statement reads.

Red Shoes and the 7 Dwarfs is a Korean production and is scheduled to arrive later this year.